About the offer
We’re proud to support the LGBTQ+ community and to celebrate, the grand staircase that greets you as you approach ICON at The O2 has had a makeover and turned into rainbow colours to mark the start of Pride month.
The colourful staircase will greet shoppers throughout the summer and this month, ICON will be hosting events and activities to highlight the breadth and diversity of our community.
Icon Outlet at The O2 has reopened for shopping every day. The perfect place for some superstar shopping, with plenty of incredible brands at outlet prices under The O2’s world-famous roof. We're giving you an additional 20% off at participating stores - every day from 11 am - 1 pm.
Here are the safety measures The O2 have put in place: https://bit.ly/2C03PC5.
The participating stores offering 20% off:
Excludes in-store promotions and sale items.
Lead and Ball
The Cosmetics Company
The O2, London, SE10 0DXGet directions
Terms & Conditions
T&Cs apply, see in-store for details. Discount is at the discretion of each individual retailer.
To redeem tap ‘USE NOW’. You'll be allocated a personal QR code that you can use as many times as you like.
After the first use, your personal QR code will be located in your 'My Priority' should you wish to use it again.
Eligibility: Reward open to UK members of Priority age 16+.
Not valid in conjunction with any other offer. May be amended, suspended or withdrawn at any time by Icon Outlet at The O2.
It is only valid in respect of monetary spend which is exclusively made at retail stores within Icon Outlet at The O2. Any monetary spend in any other venue or area of The O2 (including, without limitation, The O2 arena, any bars, cafes or restaurants within The O2 (including Icon at The O2), Up at The O2, Cineworld Cinema and/or Oxygen Free Jumping) shall not be included in this Offer. Please ask a member of staff if you are unclear.