1. Instant Winners - All you need to know
  2. About Priority
  3. About O2 Rewards
  4. General Data Protection Regulation
  5. About Priority Tickets
  6. Buying Priority Tickets
  7. Seating and Accessibility
  8. Availability of Priority Tickets
  9. Problems Buying Priority Tickets
  10. Mobile Tickets
  11. Priority Tickets Alerts

Instant Winners - All you need to know

What prizes are available to win?

For this Promotion there are six different Prizes available to be won.

Relevant Terms and Conditions:

1). By entering the promotion between (28/09/20 - 03/10/20), an entrant could win one Marine Conservation Adventure with Much Better Adventures.

There is one five-night trip to Belize for two people with Much Better Adventures to be won. Participants must be aged 18+ to travel. Available for travel within 18 months of receiving the win message. Available for two people travelling together. Dates of travel to be agreed between the winner and Much Better Adventures, and will be strictly subject to availability. Offer cannot be exchanged in part or in full for cash, giftcards, or an alternative trip. No additional costs or expenses are covered other than those listed in the prize description. Terms and conditions of booking with Much Better Adventures and/or Suppliers will apply to all arrangements provided as part of the prize, and as made available in booking documentation. Much Better Adventures reserve the right to exchange all or some elements of the prize for an alternative of similar quality and value, or to withdraw the prize offer in extenuating circumstances.

Much Better Adventures will offer free date changes and cancellations up to 31 days before departure. For full FAQs relating to Covid-19, please visit: https://www.muchbetteradventures.com/magazine/the-reopening/

O2 are working towards becoming a net zero business by 2025. As part of that journey we’re double offsetting the carbon emissions from all travel rewards on Priority.

2). By entering the Promotion on (28/09/20 to 03/10/20), an entrant could win 1 of 50 Biossance Squalane + Peptide Eye Gels from Cult Beauty.

There are 50 ‘Biossance Squalane + Peptide Eye Gels’ 15ml (RRP £46) from Cult Beauty to be won.

One prize per code, one prize per customer. Cannot be redeemed in conjunction with any other offer or promotion. Postage is free. Prize only available to customers with a UK shipping address. Codes must be redeemed by their expiry date on 15/11/20.

3). By entering the Promotion on (28/09/20 to 03/10/20), an entrant could win 1 of 50 JBL Flip 5 Eco Speakers.

There are 50 Flip 5 Eco Speakers from JBL to be won. One speaker per winner. Only one code per order can be used. No cash alternative is available. Your unique code cannot be used in conjunction with any other offer.

Shipping to Mainland UK only. Delivery can take up to ten working days from date of dispatch. Customer is responsible for ensuring delivery address is full and complete. Customer is responsible for any orders left in a safe place.

4). By entering the Promotion on (28/09/20 to 03/10/20), an entrant could win one of 5,000 20-minute bike or e-scooter rides with Lime.

There are 5,000 ‘free ride’ codes to be won from Lime. Code is redeemable for up to £4 off of a single ride on a Lime scooter or Jump bike operating within the United Kingdom. All costs above £4 must be paid by the rider. Code only redeemable within the Lime app. Code only valid for a Priority Instant Winners recipient. Redeemable for both new and existing customers. Code valid for 12 months starting 25/09/20 and ending 25/09/21.

What prizes are available to win? (2)

5). By entering the Promotion on (28/09/20 to 03/10/20), an entrant could win 1 of 14,000 Beebom Seedbom Pollinator.

There are 14,000 Beebom Seedbom by Kabloom to be won. Prize is limited to one per customer. Prize is limited to one product, namely the Kabloom Ltd ‘Pollinator Beebom Seedbom’. Cannot be exchanged for cash value of product. Cannot be exchanged for any other product. Cannot be exchanged in conjunction with any other products. Cannot be used with any other special offer. If any other products are to be purchased this must be done in a separate transaction. Any products received in a damaged state must be claimed within three days of delivery. Damage claims should be emailed to hello@kabloom.co.uk using the subject ‘O2 damage’. Kabloom’s products are not subject to any warranty. Kabloom aim to dispatch free products within five days of redemption. Kabloom cannot be held responsible for any dispatch delays or items delayed in transit. Kabloom do not accept any product returns or exchanges.

Only one gift can be claimed with the free gift code and cannot be used in conjunction with any other special offers.

Full instructions are provided on the packaging sleeve and many questions are answered on the FAQ page – www.kabloom.co.uk/seedboms/faqs. Kabloom Seedboms are suitable for ages three and over.

6). By entering the Promotion on (28/09/20 to 03/10/20), an entrant could win 1 of 1,000 chocolate bars from Love Cocoa.

There are 1000 chocolate bars to be won from Love Cocoa. Winners can choose from Salted Caramel or Sea Salt chocolate bars only via the specific URL provided.

Free delivery only applies if you do not add any other product to the order. Code cannot be used more than once. Redeem before your code expires on Saturday 31/10/20.

Once redeemed, orders will then we dispatched and arrive within the three-five working days, delivered contactless through the letterbox (beware if you have pets).

How does it work?

The Promotion Period will run for five days only, from the 28/09/20. During the Promotion Period there are five (5) Entry Windows which occur, for 24 hours only, from 12:00 (midday) on the 28/09/20 until 11:59 on the 03/10/20.

Each Entry Window(s) gives you the opportunity to secure a Unique Entry Code that can only be used for that specific Entry Window.

To enter, head to the Priority App during each Entry Window to get your Unique Code. You’ll only be able to view and use your Unique Entry Code until 11:59am the following day.

Enter by (i) tapping the ‘Use now’ button in the Priority App to reveal your Unique Code and (ii) adding the Unique Code on the Instant Winners site, along with your details and tapping ‘Submit’. To win, you need to correctly enter during a mystery, pre-determined ‘winning moment’ or as close as possible after. In the event that two entries are submitted in the same millisecond, prizes will be allocated on a ‘first past the post’ basis. No other method of entry is valid. You can only enter once per prize window. If you win, you’ll be alerted instantly with a winning notification alongside next-step details and/or a confirmation email, sent to your registered email address within minutes.

How can I enter?

Open the Priority App during the Promotional Period. Select the live offer, then tap ‘Use now’, follow the link and paste your Unique Entry Code along with your name, O2 mobile number and email address in the boxes provided. Then to enter, tap 'Submit'.

That Unique Entry Code is only valid for that specific Entry Window.

I can't find my Unique Entry Code, where is it?

Open the Priority App, select the live offer, tap ‘Use now’ and this will reveal your Unique Entry Code.

Each Unique Entry Code that can only be used for that specific Entry Window.

The Unique Entry Code I entered is not recognised

You can only use the Unique Entry Code once for that specific Entry Window.

Your Unique Code will not be recognised if:

1. You’ve entered the Unique Entry Code incorrectly. Initially, try to copy and paste your Unique Code to reduce issues with this. In most cases, the Unique Entry Code is automatically copied to your clipboard, so when you tap ‘Go to site’, it is ready to paste into the relevant field.

2. You have already used the Unique Entry Code during a previous Entry Period. You will only be provided with one Unique Code per Entry Period of the Promotion Period. That code is only valid for that specific Entry Period and cannot be used at a later date.

If you believe you have entered the correct Unique Entry Code and are certain that it hasn’t been used already, please send your query along with your full name, O2 mobile number, email address, the Unique Code and time/date of entry to help@priorityinstantwinners.o2.co.uk and the team will investigate as soon as possible.

What happens if I win?

First of all - congratulations! If you are one of our lucky Instant Winners, you'll receive an email confirmation within minutes of seeing your winning notification. Remember, it’s important that you ensure the email address that you submit your entry with is 100% correct, to ensure the confirmation email reaches you correctly if you win.

For the ‘Much Better Adventures’ prize - due to the high-value nature of these prizes we need to conduct some quick checks to verify you as an eligible O2 customer. This won’t take long and as soon we’re done, you’ll receive a call from O2 to confirm your win alongside a confirmation email with instructions of how to redeem your prize.

For all other prizes, upon seeing your winning notification, you will receive an email confirmation with all the necessary instructions, important notes and T&Cs on how to redeem your prize.

If you do win and haven’t received an email notification for either prize within 48 hours, check your spam or junk folder, otherwise please contact - help@priorityinstantwinners.o2.co.uk.

What happens if I don’t win?

If you’re unsuccessful, you’ll be notified instantly upon submission of your Unique Entry Code.

Don't forget you'll have five chances to win across the entire Entry Period.

Can you substitute or transfer a prize?

Prizes are non-transferable and cannot be exchanged for cash or other alternatives. Nor can the prizes be resold.

Who should I contact if I have a query about my entry?

If you have any issues entering or if you have questions concerning claiming/redeeming your prize, please contact help@priorityinstantwinners.o2.co.uk.

Please remember to include the full details of your query alongside your full name, O2 mobile number, email address, the Unique Entry Code and time/date of entry.

Are there any rules or restrictions?

Rules of play: For 16+ and Priority members only, excluding employees of O2, or any of its subsidiary companies, their families or anyone else connected with the promotion. One (1) entry per person during each Entry Window of the Promotion Period. The Promotion Period will run for five days only, from the 28 September 2020. During the Promotion Period there are five (5) Entry Windows which occur, for 24 hours only, from 12:00 (midday) on the 28/09/20 until 11:59 on the 03/10/20, with a total of 20,101 Prize Codes equating to 20,101 prizes.

Acquire a Unique Entry Code during the Promotion Period by tapping the ‘Use now’ button in the Priority App. Enter the Promotion by tapping the ‘Go to Site’ button and adding the Unique Entry Code on the Instant Winners site, along with your details and tapping ‘Submit’.

To win, you need to correctly enter during a mystery, pre-determined 'winning moment' or as close as possible after. In the event that two entries are submitted in the same millisecond, prizes will be allocated on a 'first past the post' basis. No cash or alternative attractions will be offered. Winners must verify their information within five calendar days of receiving a win notification or the Prize will be deemed unclaimed. No purchase necessary. Winners’ names may be published for publicity purposes.

Entry via or using malicious third party software (as determined by O2), or any other electronic or automated means is strictly prohibited, including (without limitation) use of bots, crawlers, browser plug-ins or browser extensions that scrape and/or modify activity of the platforms used by O2 to deliver the Promotion. O2 reserves the right to disqualify entrants who use such methods, and any prizes won will be forfeited by those entrants.

Click - https://bit.ly/2ZjaTzK - for full prize details and terms. General Terms and conditions for Priority prize draws also apply. Promoted by Telefónica UK Limited (O2).

How will you manage my personal data, should I provide any?

Your information will be collected, stored and processed by O2 and our suppliers for the purposes of administrating and assessing this Promotion. If you win a prize supplied by a third party, O2 will provide your information to that third party for the purpose of enabling you to redeem or receive the prize. If you have won, we may ask your permission to communicate your name to showcase that a particular prize has been won. For any other queries concerning the security of your data and how it is being used, please click https://www.o2.co.uk/termsandconditions/privacy-policy

Why do you need my social media details?

If your entry is successful and you’re a winner, we MAY use your details to highlight you as an actual winner within our social channels. It’s not mandatory to provide us with your social handles however, so there’s no need if you’d prefer not to.

About Priority

Is Priority a free service?

Using Priority within your allotted data allowance or on a WIFI network will be free. Any use of Priority outside of this, will incur data charges in-line with the standard network rate.

Tell me more about your offers

Every day Priority put exclusive offers, prizes, content and freebies from leading high street and online brands at your fingertips, including 48-hour early access to tickets to the hottest bands across numerous venues every Wednesday.  All of these perks are redeemable either in-store or online by presenting the unique code shown on the app. Prize draws are easy to enter too, with simple tap on the entry button.

Can I benefit from Priority offers anywhere in the UK?

Yes. We have tailored offers and prize draws for you anywhere in the UK, as long as you have phone reception or WiFi.

Do I get charged for data when using Priority on my handset?

Any data usage will be charged at the rate according to the data agreement or package you have.

Are there any restrictions or limitations around claiming Priority offers?

Sometimes. Due to high demand and the speed of uptake on certain offers, we cannot always guarantee there are enough codes to go around. Specific offers may operate on a first-come, first-serve basis and are subject to availability. Some offers can also be subject to certain eligibility rules, which can be found within the offers themselves.

Using Priority on an iPad or another type of tablet

You can use Priority on an iPad if you have a Pay Monthly or Pay As You Go mobile phone on O2 and your iPad is your secondary device

If the only device you have on O2 is an iPad, then unfortunately you can't use Priority because iPads can’t receive the SMS that allows you to register.

Why am I unable to access Priority?

If your number recently connected with O2 it might be that our Priority database hasn’t caught up yet and your number is not currently recognised. It should work in a few days, at most.

About O2 Rewards

How do O2 Rewards work?

Each quarter we calculate how much you’ve topped-up, we then give you back 10% of your top-up’s value (just so you know, you’ll only get 5% if you’ve been an O2 Pay As You Go customer for less than 6 months). We will then text you to tell you how much you’ve earned. It’s then up to you to choose if you want to Claim it straight away as air-time, or Save it in your rewards bank for a time that suits you. Remember, if you don’t Claim or Save your rewards for that quarter you will lose them.

When do I get my reward?

Each quarter starts on the:
4 January / 4 April / 4 July / 4 October.
We will notify you at the start of each quarter when your Reward is available to Save or Claim.

How do I Claim or Save my Reward?

There are lots of ways to redeem your rewards. You can:
- Through Priority - if you have a Smartphone you can redeem in the Priority App and website.
- Text either CLAIM or SAVE to 50202.
- You can call the Rewards IVR on 313.
- Log on to the Rewards website.
- Via Customers Services.
- In Retail stores.

You can CLAIM or SAVE with all the options above.

If you’d like to spend your Saved balance then you need to do this via the O2 Rewards website: https://payandgorewards.o2.co.uk/web/o2

What can I spend my rewards on?

You can use your O2 Rewards to get a high street voucher, or extra credit for calls, texts and data. You can even put them towards a new phone, or get money off tickets to a gig or a show. Please note, you must have a saved balance of at least £10 to order a voucher. If you choose to redeem vouchers to gigs or shows they will be facilitated via Ticketmaster and you’ll get sent a promotional code to enter online when you book.

Does Priority use data?

Using Priority within your allotted data allowance or on a WIFI network will be free. Any use of Priority outside of this, will incur data charges in-line with the standard network rate.

General Data Protection Regulation

How can I stop hearing about Priority offers?

You can stop receiving offers at anytime:
- Go to ‘My Priority’
- Select ‘Settings’
- Click ‘Manage preferences’
- Switch to ‘Off’

How can I start hearing about Priority offers again?

You can start receiving offers again at anytime:
- Go to ‘My Priority’
- Select ‘Settings’
- Click ‘Manage preferences’
- Switch to ‘On’

Will deleting the app stop the messages?

No it won’t. If you’ve deleted the app and want to opt out, you’ll need to re-install the latest version of the app, log in and opt out. Or you can log in through the website and opt out there.

Can I opt out with an older version of the app?

You’ll need the latest version of the app to opt out. Update the app, log in and then opt out. Or you can log in through the website and opt out there.

How do I manage push notifications?

Push notifications are managed on your device, just go to your settings.

How do I manage preferences for other O2 communications?

If you’re hearing from us about things outside of Priority, you can manage those preferences by going to https://accounts.o2.co.uk/consent and entering your O2 mobile number. Remember that this app operates separately. If you want to change your Priority marketing preferences, please do so in the app.

“I’ve changed my preferences to opt out via the app or via the Priority messages I have received, but O2 is still contacting me about other things. Why?”

You may have opted in to receive communications from us outside of the Priority app. To manage these preferences go to https://accounts.o2.co.uk/consent and enter your O2 mobile number.

About Priority Tickets

What are Priority Tickets?

As an O2 customer, you can buy tickets up to 48 hours before general release to thousands of gigs and events at The O2, our 20 O2 Academy venues and loads of other venues across the UK. Because when you’re on O2, you come first.

How do I find out which events have Priority Tickets?

To see what's on and find details of Priority Tickets, look at the Tickets section on Priority. You can search all tickets, and even view by genre using the tabs at the top of the page. Check the site regularly for full details of current Priority Tickets.

Buying Priority Tickets

How do I buy Priority Tickets?

Everyone on O2 can buy Priority Tickets online at https://priority.o2.co.uk/tickets or by downloading the Priority app. These platforms include links to the ticket purchase page on AXS.com, Ticketmaster or other ticket vendors. You can only buy Priority Tickets while the offer is running and if they’re still available.

How many Priority Tickets can I buy?

It varies for each event. Usually you can buy up to six tickets for each event, but sometimes it’s less. It's always best to check the terms and conditions when you click through to purchase the tickets.

Can I resell my ticket if I can't attend an event?

Our partners at Ticketmaster and AXS.com both have their own reselling platform where you can resell tickets purchased directly from them. We strongly advise you use only these platforms and that you do not resell your tickets on unofficial platforms as your tickets may be cancelled or invalid for entry.

What is the Waiting Room?

The Waiting Room is a feature used by one of our ticketing partners, AXS.com. For popular events, there are often thousands of fans trying to get the same tickets. On top of that, some people use ticket-buying “bots” to get tickets with the sole intention of reselling them later for a profit.

The Waiting Room for Priority Tickets events on AXS opens 30 minutes before ticket sales begin. Once the waiting room opens, AXS weed out the bots and then randomly choose fans to search for tickets. While tickets are not guaranteed, the waiting room allows more real fans like you to get their fair shot at seats.

Seating and Accessibility

If I buy a Priority Ticket, will I get the best seat in the house?

Priority Tickets don't guarantee the best seats. However, when booking your Priority Tickets, you'll have the option to choose where to sit from the range of seats available.

I bought Level 4 tickets during the Priority Ticket sale period, which were the 'best available'. Why are there better General Tickets available now?

A wide range of seat types are allocated as Priority Tickets for each show. Getting Priority Tickets doesn’t always guarantee access to the best seats. If you’ve viewed 'best available' on Priority Tickets but would prefer other seats, you’ll need to try buying other tickets through the General Sale.

How can I book disabled access Priority Tickets for The O2 arena?

Disabled access tickets are usually offered online and over the phone. Call or chat to the venue access team ahead of time to get advice on the tickets that will match your access needs. Generally, it is only the wheelchair access platforms that are offered online, but that can change depending on the event layout. We want you to enjoy the event as much as possible, so check in with the team before you purchase tickets.

The O2 Access Team can be reached on:
- Accessible bookings and general information: 020 8463 3359
- Typetext call for accessible bookings or general information: 1800102084633359
- SignVideo - http://theo2arena.signvideo.net/ - book tickets, or get general information, via BSL video chat relay
- Live Chat - theo2.chat/live_agent – for general information only, you cannot book tickets through live chat
- For email enquires please contact access@theo2.co.uk – you cannot book tickets via email
- For all other accessibility enquires please visit https://www.theo2.co.uk/accessibility

How can I book disabled access Priority Tickets for an O2 Academy venue?

If you’ve got accessibility requirements, you should visit the respective O2 Academy venue website listed below for further information about Priority Tickets.

- O2 Academy Birmingham: https://academymusicgroup.com/o2academybirmingham/access
- O2 Academy Bournemouth: https://academymusicgroup.com/o2academybournemouth/access
- O2 Academy Brixton: https://www.academymusicgroup.com/o2academybrixton/access
- O2 Academy Bristol: https://academymusicgroup.com/o2academybristol/access
- O2 Academy Glasgow: https://academymusicgroup.com/o2academyglasgow/access
- O2 Academy Islington: https://academymusicgroup.com/o2academyislington/access
- O2 Academy Leeds: https://academymusicgroup.com/o2academyleeds/access
- O2 Academy Leicester: https://academymusicgroup.com/o2academyleicester/access
- O2 Academy Liverpool: https://academymusicgroup.com/o2academyliverpool/access
- O2 Academy Newcastle: https://academymusicgroup.com/o2academynewcastle/access
- O2 Academy Oxford: https://academymusicgroup.com/o2academyoxford/access
- O2 Academy Sheffield: https://academymusicgroup.com/o2academysheffield/access
- O2 Shepherd’s Bush Empire: https://academymusicgroup.com/o2shepherdsbushempire/access
- O2 Guildhall Southampton: http://www.o2guildhallsouthampton.co.uk/accessibility
- O2 Apollo Manchester: https://academymusicgroup.com/o2apollomanchester/access
- O2 Forum Kentish Town: https://www.academymusicgroup.com/o2forumkentishtown/access
- O2 Ritz Manchester: https://www.academymusicgroup.com/o2ritzmanchester/access
- O2 Institute Birmingham: https://www.academymusicgroup.com/o2institutebirmingham/access
- O2 City Hall Newcastle: https://academymusicgroup.com/o2cityhallnewcastle/access
- O2 Victoria Warehouse Manchester: https://academymusicgroup.com/o2victoriawarehousemanchester/access

Why am I being asked for an accessibility code when booking for O2 Academy venues?

For our customers who are booking accessible tickets at our O2 Academy venues over phone or email, you may be asked to provide a code that proves that you’re an O2 customer who is eligible to book tickets during our Priority Tickets timeframe directly with the venue. To find the code search ‘Accessibility’ in Priority.

Availability of Priority Tickets

Priority Tickets aren't available. Have they all sold out?

There are only ever a limited number available, so it's likely that all the Priority Tickets have been sold, although keep trying in case our allocation is increased. You can try to get General Sale tickets instead.

I always miss out on Priority Tickets, so I never get any benefit from this perk

We really hate to disappoint, but tickets are sold on a first-come, first-served basis. Priority Tickets give O2 customers the chance to buy tickets up to 48 hours before general release. There are only a limited number of Priority Tickets available for each event, so tickets are not always guaranteed. If the Priority Tickets have sold out, you can still try to buy General Sale tickets.

We really hate to disappoint, but Priority Tickets are sold on a first-come, first-served basis. There are only a limited number for each event, so they’re not guaranteed. Keep trying, though. If Priority Tickets sell out, you still have a chance through General Sale.

What happens when Priority Tickets go on sale at the same time as General Tickets?

Priority Tickets are still exclusive to O2 customers, we will have an allocation just for our customers. They will be available throughout the offer period or until they are sold out. Priority Tickets are sold on a first-come, first-served basis. You can also try to buy General Sale tickets.

Problems Buying Priority Tickets

The website isn't working - what do I do?

This may be due to high traffic on the site, so please keep trying.

I have a question regarding my Priority Ticket booking, who can I contact?

Please contact the relevant customer service department for problems with purchase confirmation and dispatch updates.
- For The O2 please contact AXS.com
- For O2 Academy venues please contact Ticketmaster
- For shows at non O2 venues please contact the relevant ticket vendor.


AXS.com sells tickets for The O2, other O2 and non O2 venues. Your booking reference will be in the format: 025-000 1345. For AXS enquiries please visit AXS.com. If you cannot find what you are looking for there, contact the support team supportuk@axs.com


For all purchases with the booking reference number format 12-34567/UK1, your order is with Ticketmaster UK. Please search Ticketmaster's Frequently Asked Questions for answers to the most common enquiries. If you don't find your answer there, you can contact Ticketmaster's online customer service team by using their help search function.

To review your Ticketmaster account containing all purchase information, please log in to your account for assistance.

Mobile Tickets

What is a mobile ticket?

It's a new way to get your ticket to an event from Ticketmaster. It will appear on your phone in a barcode format.

Why would I want a mobile ticket instead of a paper ticket?

It saves on having tickets posted to you and saves you having to collect them from the box office.

How long does it take to receive a mobile ticket?

The barcode will be sent to your phone within 24 hours of buying your ticket.

What if I lose my phone or it's stolen and I need to get a new mobile ticket?

Whatever your reason for needing a replacement mobile ticket, just call Ticketmaster on 08702424442. They will cancel the original mobile ticket and send you a new one at no additional cost.

Priority Tickets Alerts

How do I stop receiving Priority Tickets email and text alerts?

To stop receiving Priority Tickets text alerts, follow the opt-out instructions at the end of the latest text you've received from us.